Every home is telling a story. Yours deserves a great one.
I am your listing's marketing department.
I am not your photographer or videographer. I am the strategist, designer, and writer who takes the photography you already commission and builds a full marketing campaign around it. Brand, print, web, email, social, copy, all pointed at one buyer.
Positioning & Listing Story
Before a single asset is made, I sit with the property and decide who it is for and what life it is selling. That answer shapes every word, image brief, and channel that follows.
Editorial Design & Copy
I design and write the marketing pieces buyers actually keep: a print lookbook, a considered social sequence, and listing copy tuned for both a human reader and AI search (AEO).
Launch & Digital Presence
A single listing page, an email announcement to your sphere, and a coordinated rollout across your feed. Your photographer captures the home. I turn it into a campaign.
The details that make a house feel like home.
An insider on your side of the table.
The future of real estate marketing is already here.
Today’s buyers discover homes differently than they did just a few years ago. Social media, AI, search, and changing buyer behavior have transformed the way people find, evaluate, and fall in love with a home. The marketing has to evolve with them.
After more than 15 years in marketing and five years in real estate, I help agents create marketing that feels intentional, elevated, and memorable. Not because it is louder, but because it is built with strategy behind every detail.
From listing campaigns and print collateral to social media and personal branding, my goal is simple: help you market exceptional homes and build a brand clients remember long after the transaction is over.
Exceptional homes deserve exceptional marketing. So do the agents behind them.
The four things you actually receive.
Every Editorial Kit produces these four tangible deliverables, built around the photography you already commission for the property.
Print Lookbook
A perfect-bound, magazine-style booklet designed and written by me, using the photography your shoot produces. Delivered as a print-ready file and, when you like, printed and shipped for you to leave at private showings.
Social Sequence
A designed set of feed posts and story frames, sequenced as a body of work rather than one-off posts. Captions written for the buyer, hashtags and copy tuned for discovery.
Listing Page & Email Launch
A single, well-designed web page for the property, plus an announcement email written for your sphere and past clients. The link and the send that turn a coming-soon into an event.
Optimized Listing Copy
The words that go into MLS, on Zillow, in the brochure, and into the AI answer engines buyers now use. Written once, tuned for both a person reading it and a model summarizing it.
Four ways to work together.
Flat-rate products, packages, and partnerships. No property-based math, no hidden fees. View full details and pricing on The Offerings page.
Single Products
From $150
For the hesitant first step.
Start with one piece: a positioning brief, a listing copy suite, a social carousel set, a print lookbook, a launch email, or a single listing page. Build the campaign at your own pace.
The Editorial Kit
$1,950 per listing
For the standout listing.
The positioning brief, copy suite, social carousel set, print lookbook, launch email, and single listing page. One property, one coherent campaign, delivered end to end.
Signature Brand Listing
$3,450 per listing
For the property that deserves its own identity.
Everything in the Editorial Kit, plus a pre-designed identity direction, a custom wordmark or monogram, and a coordinated launch plan. The listing arrives to market as its own brand, not another template from the brokerage system.
Monthly Partner
$1,600 per month
For the agent building a body of work.
A retained relationship. Two listings per month at Editorial Kit depth, plus agent-brand content, priority scheduling, and a growing portfolio that belongs to you, not to your brokerage.
Answers, before you ask.
A few of the questions agents most often bring to the introductory call.
- 01Are you a photographer or videographer?
- No. I am a marketer, designer, and writer. You (or your brokerage) commission the property photography. I take that photography and build the full marketing campaign around it: print, web, email, social, and copy. If you need a recommendation for a photographer who shoots the North Shore well, I am happy to make an introduction.
- 02Do you actually print the lookbook, or just design it?
- Both, depending on what you want. Every Editorial Kit includes a fully designed, print-ready PDF you can send to any printer. If you would like me to handle production, I coordinate printing on heavy uncoated stock with a trusted press and have the finished books shipped to you or directly to the property.
- 03What is a custom listing identity?
- A small, bespoke brand system built for one property. A wordmark or monogram, a refined color palette drawn from the home itself, and a typographic pairing. It is what allows a Signature Brand Listing to feel like a named place with a story, rather than an address with a price.
- 04What is the launch plan?
- A short, coordinated rollout for the week the listing goes live. A timed sequence across your feed and stories, the announcement email to your sphere, the listing page going live, and a suggested cadence for the first ten days on market. You get a simple one-page plan showing what publishes when.
- 05What is AEO, and why does it come up in the copy?
- Answer Engine Optimization. It is how AI tools like ChatGPT, Google's AI overviews, and Perplexity choose what to surface when a buyer asks a question like "historic homes for sale in Newburyport." I write listing copy so both a human reader and those models can clearly understand what makes the property distinctive.
- 06Do you only work with agents on the North Shore?
- The studio is based in the North Shore of Massachusetts and I know the coastal New England buyer well, from Newburyport and Gloucester up through Portsmouth and the Maine line. I take a small number of projects outside the region each year when the property is the right fit.
- 07How is pricing structured?
- Products and packages are flat-rate, not based on property size or price. Single products, the Editorial Kit, and the Signature Brand Listing are per-listing. Presence and Monthly Partner are monthly retainers. Exact numbers are on The Offerings page, and we confirm the right fit on the introductory call.
Book an introductory call.
Twenty unhurried minutes. Tell me about the listing. I'll tell you whether I'm the right studio for it. No pitch, no pressure.
By appointment. Serving luxury listings across New England.